I stopped selling SEO as a service

How I got here

I started in SEO when the job still meant site structure, metadata, and the occasional miracle ranking.

Over a decade I led organic inside product companies - Renderforest, Picsart, CoinStats, LottieFiles - where SEO only worked when it sat next to engineering and product. Not in a marketing silo.

Here's the pattern that kept repeating.

Traffic problems were usually architecture problems. Teams bought content or links when they needed cleaner information architecture, better internal linking, or a product surface that matched search intent.

So I moved into advisory and founding. At CoinStats I still advise on search. At The Business Rover I help set strategy without pretending I'm an agency.

And I built PromptRush because AI answers were becoming a discovery channel with almost no measurement - the same failure mode classic SEO had before Analytics and Search Console.

What I believe that still isn't consensus: AI visibility is not a content trick. It's an authority, structure, and citation problem. If your site can't be retrieved and attributed as an entity, no prompt playbook will save you.