Rafayel Begoyan
Organic growth that keeps compounding
Most SEO advice is theater.
I help founders and growth leads design the search system behind the product - architecture, AI visibility, and the hard prioritization calls. Not a content mill. Not a link package.
ScrollWorked with
Hands-on inside product teams. Advisory through agencies - and the brands they execute for.
10+
years inside product SEO teams
Hands-on
In-house. Shipping with the product team.
Advisory
I advise the firm. They execute for these brands.
Who I help
If organic is still a content calendar, we should talk
I work with SaaS, marketplaces, and crypto products that already have signal - traffic, users, or product-market fit - and need the next compounding layer.
Here's what that usually looks like.
-
Strategic advisory
A senior SEO voice in product and roadmap decisions. Ongoing. No junior handoff.
-
Research diagnostic
Time-boxed. You leave with a prioritized decision log, not a 90-page PDF nobody ships.
-
Fractional partnership
Embedded for a season. Frameworks, enablement, and the calls that unblock engineering.
What I don't sell: link retainers, content mills, or execution dressed up as strategy. If that's what you need, I'll say so and point you elsewhere.
Selected work
Three cases. Real numbers.
Boostingfy
A Boostingfy rebuild that made the offer obvious
The site did not present features clearly enough, and social proof was thin, so high-intent visitors had to work too hard to trust the product.
GSC clicks from ~120/mo (Mar 2025) to ~11k/mo (Aug 2025) after the site revamp
Dexatel
Dexatel clarity: industry map plus sharper product pages
A messaging/CPaaS site needed clearer industry entry points and product pages that explained the offer without making buyers dig.
~1.8× GSC clicks from ~4.5k/mo (May 2025) to ~8.3k/mo (Dec 2025) during the Jun–Dec engagement
IconScout
Breaking IconScout’s organic ceiling - then building past it
Millions of PLPs were underlinked and underwritten; organic clicks sat under a long 500k / 28-day ceiling while tools and AI features had almost no SEO surface.
2× clicks past ~900k / 28 days · 80% PLP content lift · 0→20k on tool pages
Writing
Essays that earn the next sentence
-
The types of AI citations, explained simply PromptRush ↗
In-text links, inline citations, source cards, and rich cards - what each means and how to track them.
-
How to rank on Perplexity: a practitioner’s guide PromptRush ↗
Perplexity does not have ten blue links. Here is how source selection, citation types, and topical authority actually work.
-
What is generative engine optimization (GEO)? PromptRush ↗
GEO is the discipline of earning mentions and citations inside AI-generated answers - and why it is not just SEO with a new acronym.
-
How to optimize your website to rank in AI search results PromptRush ↗
Practical levers for AI search visibility: content shape, technical retrievability, authority, and measurement.
PromptRush
I built the scoreboard I kept needing
Brands were buying AI-visibility advice with no way to measure it.
So I founded PromptRush to track how ChatGPT, Gemini, Perplexity, and AI Overviews mention and cite your brand. GEO work, managed like any other growth channel.
Saying this here is disclosure, not a pitch. When I write about AI search tooling, I have a stake in the category. PromptRush has its own funnel. This site stays about the advisory work.
Visit PromptRush.ai →Quotes
What people say after working with me
People who worked with me
Managers and leads from companies where I shipped the work.
“His expertise in SEO, particularly Technical SEO, is extraordinary. He built on what worked and made it better.”
“Strategic insight. No nonsense. He cuts through noise and focuses on what moves the needle.”
“Organic traffic grew almost 20x, largely thanks to Rafayel. He is both a hands-on specialist and a brilliant strategist.”
Mentorship sessions
Selected reviews from GrowthMentor sessions.
“He saved me a month of banging my head against the SEO wall. Clear, actionable roadmap. No jargon. No fluff.”
“In 30 minutes he clarified LLM search rankings for me. Practical tips, concrete steps, clear action plan.”
“He broke down topical authority, AI overviews, and why clustering beats chasing single keywords. Strategies I can actually apply.”
“We left with action items. Before the call we were empty-handed.”
“Personalised ASO recommendations, plus how SEO is evolving for AI-powered listings. Would highly recommend.”
“Sharp on duplicate H1s, keyword cannibalization, and authority building. His SEO expertise is highly recommended.”
Elsewhere
- GrowthMentor - SEO & growth mentoring
- PromptRush Blog - GEO, Perplexity, AI citations
- LinkedIn - product-led SEO and AI visibility
Continue?
Press start
Still guessing at organic?
First call is free. Bring the site, the constraint, and the number that would make this worth it.
Book a call