What does an enterprise SEO consultant actually do?

Align organic work to revenue constraints, fix systems that block crawl and conversion at scale, and keep cross-functional work shipping instead of rotting in a backlog.

Do you replace our agency?

Sometimes. Often I sit above or beside an agency as the senior operator who sets priorities and unblocks eng and product.

How long until results?

Technical and IA wins can move earlier. Compounding traffic and pipeline usually need a quarter or more. I will not promise page-one miracles in 30 days.

What size of site is a fit?

Product companies with large template surfaces, international complexity, or multi-team ownership. If a junior checklist audit would solve it, you do not need me.

Can you work with legal, product, and engineering?

Yes. Enterprise SEO consulting fails when those rooms are skipped. I translate priorities into tickets each team can own.

Services

Enterprise SEO consultant

Enterprise SEO without the vanity dashboard

At enterprise scale, SEO fails in the backlog, not in the keyword tool.

Book a call

~20×

organic growth cited at CoinStats

Marketplace

scale at LottieFiles & IconScout

10+

years shipping inside product orgs

Enterprise SEO consulting has a branding problem.

Too many decks. Too few shipped tickets. Too many reports that celebrate impressions while the money templates stall.

I work the other way.

The challenges you are up against

Your agency cannot tie SEO to sourced or influenced revenue
Reports fill with vanity metrics the C-suite ignores
You are told to wait while paid search eats budget
Every downturn gets blamed on the algorithm
Buy-in from tech, product, or legal slows everything down

These are execution and communication gaps. Enterprise SEO consulting that ignores them is theater.

The real enterprise constraint

Your site is not small.

Thousands of URLs. Facets. Locales. Design systems. Legal review. Three teams who each think SEO is someone else’s job.

The keyword research is rarely the missing piece. Ownership is.

The concept

SEO fails in the backlog.

An enterprise SEO consultant earns the fee by making the next sprint inevitable: clear owners, realistic scope, and a scoreboard leadership trusts.

I have lived inside that mess at CoinStats, LottieFiles, IconScout, Picsart, and Renderforest - then carried the same operating model into advisory work.

What I fix

Crawl and index systems

So Google and AI retrieval can find the pages that matter - and stop wasting crawl on junk.

Template economics

Category, asset, and feature surfaces that can rank without hand-writing tens of thousands of unique essays.

Cross-team translation

Product, eng, content, and growth speaking the same priority language.

Executive reporting

Non-brand growth, assisted pipeline, and AI visibility - not a vanity ranking screenshot.

See CoinStats, LottieFiles, and IconScout for how this looks in production.

Who this is for

Marketing leaders under C-suite pressure. SEO leads drowning in agency output. Product orgs where organic should be a growth system and currently is a content calendar.

Not for: local clinics, one-page brochure sites, or teams that want links and nothing else.

Next step

Book a call. Bring the org chart friction and the number that would make the engagement worth it.

What people say

“Organic traffic grew almost 20x, largely thanks to Rafayel. He is both a hands-on specialist and a brilliant strategist.”

Tigran Mkrtchyan Former manager, CoinStats

“His expertise in SEO, particularly Technical SEO, is extraordinary. He built on what worked and made it better.”

Marianne Tan Former SEO lead, LottieFiles & IconScout

Engagement shape

Monthly advisory or fractional leadership for complex sites. Scoped around cross-team capacity. Free strategy call first.

FAQ

What does an enterprise SEO consultant actually do?: Align organic work to revenue constraints, fix systems that block crawl and conversion at scale, and keep cross-functional work shipping instead of rotting in a backlog.
Do you replace our agency?: Sometimes. Often I sit above or beside an agency as the senior operator who sets priorities and unblocks eng and product.
How long until results?: Technical and IA wins can move earlier. Compounding traffic and pipeline usually need a quarter or more. I will not promise page-one miracles in 30 days.
What size of site is a fit?: Product companies with large template surfaces, international complexity, or multi-team ownership. If a junior checklist audit would solve it, you do not need me.
Can you work with legal, product, and engineering?: Yes. Enterprise SEO consulting fails when those rooms are skipped. I translate priorities into tickets each team can own.