What does a SaaS SEO consultant focus on?

Feature and use-case pages, template economics, technical foundations, measurement tied to trials or pipeline, and AI visibility for category prompts.

Do you write all the content?

I set the system and standards. Your team or writers can execute. I stay in the loop on priorities and quality bars.

Is this SaaS SEO consulting or hands-on work?

Both shapes exist: advisory, diagnostic, or fractional embed. We pick based on your capacity.

How do you handle PLG and SEO together?

Feature and template pages should match the job someone searched and hand them into the product workflow that delivers it. SEO and PLG stop fighting when pages behave like product surfaces.

What results have you driven for SaaS and product companies?

See case studies for CoinStats, LottieFiles, IconScout, Renderforest, Boostingfy, and Dexatel for specific lifts.

Services

SaaS SEO consultant

SaaS SEO for teams that ship product, not press releases

In SaaS, the best SEO pages behave like product surfaces.

Book a call

~5–6×

Renderforest organic during feature-LP years

Marketplace

systems at LottieFiles & IconScout

PLG-aware

pages that hand off into product

SaaS SEO consulting is full of agencies that treat your product like a local dentist office.

More blogs. More “ultimate guides.” More hope.

I do not run that playbook.

The SaaS-specific problem

Your competitors ship features weekly. Search still sends people to a generic homepage.

Feature demand exists. The pages do not. Or the pages exist and say nothing a buyer can trust.

Meanwhile PLG and SEO fight each other for the same templates.

The concept

The best SEO pages behave like product surfaces.

They explain a capability, match a job-to-be-done query, and hand the user into the product workflow that delivers the promise.

That is what I built at Renderforest with feature landing pages - and refined across marketplaces and SaaS orgs since.

What a SaaS SEO consultant actually ships

Feature and use-case architecture

So high-intent queries stop dying on the homepage.

Template systems

Scalable pages that can earn rankings without a novel per URL - the same class of problem solved at LottieFiles and IconScout.

Technical foundations

Crawl, index, JS rendering, and Core Web Vitals that do not sabotage the content program.

Growth loops

Organic feeding signup, activation, and expansion - measured, not assumed.

AI search readiness

Category prompts in ChatGPT, Perplexity, and AI Overviews are part of the same visibility problem. I measure that through PromptRush.

Are we a fit?

Just starting with SEO

You have a product and weak non-brand visibility. You need architecture before a content spray.

Need to grow

You rank for brand and a few soft terms. Feature and competitor intent still goes elsewhere.

Need to maximize

You have traffic and a team. You need senior judgment to accelerate compounding growth without adding noise.

Who I work with

Product-led SaaS and marketplaces with real demand. Teams that will give eng and product a seat at the table.

Not a fit if you want a content mill with a SaaS sticker on it.

Next step

Book a call. Bring your top feature pages and the acquisition metric you actually care about.

What people say

“His expertise in SEO, particularly Technical SEO, is extraordinary. He built on what worked and made it better.”

Marianne Tan Former SEO lead, LottieFiles & IconScout

“Organic traffic grew almost 20x, largely thanks to Rafayel. He is both a hands-on specialist and a brilliant strategist.”

Tigran Mkrtchyan Former manager, CoinStats

Engagement shape

SaaS SEO consulting retainers or fractional embeds. Built around feature and template roadmaps. Free first call.

FAQ

What does a SaaS SEO consultant focus on?: Feature and use-case pages, template economics, technical foundations, measurement tied to trials or pipeline, and AI visibility for category prompts.
Do you write all the content?: I set the system and standards. Your team or writers can execute. I stay in the loop on priorities and quality bars.
Is this SaaS SEO consulting or hands-on work?: Both shapes exist: advisory, diagnostic, or fractional embed. We pick based on your capacity.
How do you handle PLG and SEO together?: Feature and template pages should match the job someone searched and hand them into the product workflow that delivers it. SEO and PLG stop fighting when pages behave like product surfaces.
What results have you driven for SaaS and product companies?: See case studies for CoinStats, LottieFiles, IconScout, Renderforest, Boostingfy, and Dexatel for specific lifts.